Rising NBA star CJ McCollum now has one more achievement, a new multi-year sneaker deal with Li-Ning. The former Most Improved Player of the Year for the 2015-16 season, McCollum furthers his growth in the league with the new deal, switching from just another face in the crowd, so to speak, for Nike into a face of the brand with Li-Ning where he joins Dwyane Wade and teammate Evan Turner on their roster pro NBA athletes. Li-Ning has not released any specific plans for a McCollum signature shoe yet, but you can get a look at the shoe CJ will likely be wearing to begin the season here.
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